This fascinating article by Jennifer Matt discusses the shift from an atoms-based (physical) economy to a bits-based (digital) economy and the effect it is having on the distribution of information. This rapid change is making the print industry rethink how information is created and distributed. It's no longer sufficient to just offer printing services; printers need to leverage the advantages of the digital economy in their business. 

http://whattheythink.com/articles/article.cfm?id=45755

In today's economy marketing departments are being held accountable for each dollar they spend and are being asked to prove ROI for each marketing activity. As a result we are seeing marketing budgets move away from mass media and towards multichannel campaigns that allow each customer interaction to be tracked and analyzed. With this new emphasis on data collection and analysis comes new challenges and new opportunities for marketers. At this year's DMA conference data was a hot topic. This video features experts weighing in and giving their insights on the subject.

http://www.1to1media.com/view.aspx?DocID=32593&utm_source=1to1%20Magazine's%20Weekly%20Digest&utm_medium=H&utm_campaign=10-18-2010-3334

One of the questions I hear most often concerning email marketing is how much email should I be sending? The answer depends largely on the audience you're sending to and what their tolerance is for receiving email. If the information you're sending is timely and relevant to your audience, then they may be happy to hear from you daily, however, this is not normally the case. This article looks at how to use frequency testing to determine the optimal sending frequency for your audience.

http://www.strongmail.com/email/advisor/advisor-029-1010.html#n1