Over the past 8 years Distributech has leveraged variable image
personalization (VIP) to help our clients increase their direct
marketing response rates. VIP is traditionally used in the print
channel to send out direct mailers that grab consumers' attention.
As a marketer your goal is to have your campaign stand-out from the
others. Having a printed piece with your prospect's name integrated
into an image is a very unique way to capture attention and to
create an emotional connection with the prospect.
Recently OB tampons leveraged VIP to issue an apology to their
loyal Canadian customers for discontinuing a popular product line.
This two-minute online video seems to be putting a smile on the
faces of disenchanted fans of the Johnson & Johnson Inc. brand.
By going to www.obtampons.ca/apology, the viewer enters her
name and then sits back to not only hear the performer sing the
name within the song's lyrics, but also to see the name integrated
into the video.
We recently analyzed data from our Facebook fan page to see that
VIP is a very popular topic. Overall, when posting videos, photos
and articles about VIP our engaged users increased by 21%.
VIP is a unique and creative tool that will:
The benefit to marketers is that it is now available in all