PODi, the Digital Printing Initiative, has announced the 2013 winners of the PODi Best Practices Awards for digital printing case studies. These prestigious awards recognize outstanding examples of cross-media and relevant direct marketing campaigns, self-promotion programs and communication applications successfully re-engineered for effectiveness and efficiency, all featuring the power and versatility of digital print. This year, in addition to the three Best Practice Awards and honorary mentions, a special merit award recognizes an outstanding digital print solution. Winners will receive their awards and present an inside look at their winning applications at the annual AppForum digital printing and direct marketing conference, January 28-30 at Planet Hollywood in Las Vegas. http://www.AppForum.org
Best Practices Winner: Workflow Automation Category
Manulife Financial Affinity Markets and Distributech Inc.
“Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment”
Manulife Financial mails enrollment kits to prospects who visit their website or respond to a marketing campaign. Traditionally, these were standard format with limited personalization and included about ten pre-printed components, chosen from 2,500 potential SKUs, making fulfillment a complex nightmare. Their new solution has decreased costs by 22% while executing same-day fulfillment on relevant, highly personalized orders and eliminating inventory management issues.
“Transforming the Enrollment Kits to an on-demand workflow has enabled Manulife Financial to deliver a professional and relevant communication to their Affinity Market members in a streamlined process and at a reduced cost. The flexibility of updating various components of the kit versions without any risk of obsolescence has resulted in substantial savings,” says Distributech account manager, Robin Taylor. “It was a pleasure working with Manulife Financial on this transformation and Distributech is pleased to have been awarded the 2013 Best Practices Award in the Workflow Automation category for the ‘Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment’ solution.”
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