10% more revenue from 3 personalization tactics
Every email marketer wants to increase relevance, whether through timing, content or segmentation. The e-commerce marketers in this article push for one-to-one relevance. They send personalized content to individual subscribers and get great results.
MarketingSherpa describes three tactics that increased revenue by more than 10% across the company’s campaigns. You’ll see how the marketers weaved each tactic — such as customized display ads and abandoned cart follow-ups — into the strategy and their results.
Tactic #1. Target content to search behavior
Tactic #2. Target content based on past purchases
Tactic #3. Target abandoned shopping carts
Cart abandonment emails have been a boon to many e-commerce sites, including Motorcycle Superstore. Barney’s team has achieved great results (all results are averaged):
52% open rate, more than three times higher than the team’s standard emails
49% clickthrough rate, 48% higher than standard emails
7% conversion rate, more than three times higher than standard emails
20% higher average order value than standard emails
73% lower unsubscribe rate than standard emails
To read the full article, click here: http://www.marketingsherpa.com/article.php?ident=32231#