In response to the continued excitement about transforming digital and social media channels into marketing communication vehicles, Lyris has put together a comprehensive marketing guide outlining 22 Tips to Cross-Channel Success through the eMarketer FYI newsletter. This complimentary guide, found at http://lunar.lyris.com/lunarlanding/default.aspx?source=4632 provides interesting statistics, examples, best practices, and tips for marketers that are interested in reaching their audiences where they live, work and play.

If you look at the staggering statics swirling around social media engagement it isn't difficult to see why marketers are looking to take advantage of these opportunities. I personally loved the idea of signing-up for all of your competitor's Twitter accounts so you can see what they're up to, and be prepared to react to what's happening in the market.

This guide describes the importance of Social and Email, shows how they work together to drive business, tells you how to integrate the channels together, and what tools you can use to build towards quantifiable ROI when measuring Social, Email and overall Cross-Channel campaign success.

Check out the link to see what you can do to improve your customer engagement efforts.