In response to the continued excitement about transforming
digital and social media channels into marketing communication
vehicles, Lyris has put together a comprehensive marketing guide
outlining 22 Tips to Cross-Channel Success through the eMarketer
FYI newsletter. This complimentary guide, found at
provides interesting statistics, examples, best practices, and tips
for marketers that are interested in reaching their audiences where
they live, work and play.
If you look at the staggering statics swirling around social
media engagement it isn't difficult to see why marketers are
looking to take advantage of these opportunities. I personally
loved the idea of signing-up for all of your competitor's Twitter
accounts so you can see what they're up to, and be prepared to
react to what's happening in the market.
This guide describes the importance of Social and Email, shows
how they work together to drive business, tells you how to
integrate the channels together, and what tools you can use to
build towards quantifiable ROI when measuring Social, Email and
overall Cross-Channel campaign success.
Check out the link to see what you can do to improve your
customer engagement efforts.