| New logo, brand evolution |
| 15-Aug-2010 |
|
In July, Distributech re-launched www.distributech.ca.
We embarked on the brand evolution project with the objective of repositioning our service offerings, simplifying our message and emphasizing the theme of "transformation". Our focus as a business process outsourcer is to improve service and reduce cost but our clients are looking for much more. Transforming processes to delivery better business results has become the underlying theme of our client engagements. Our clients are looking for leadership in terms of how technology and strategy can be deployed to transform their business.
Whether it be the transformation of our client's retail business to an ecommerce platform, the conversion of traditional direct marketing practices to a multi-channel platform or the replacement of traditional non-personalized kits to a one-to-one digital workflow, Distributech solutions transform business processes.
The new logo design illustrates this theme. The first "step" in the logo illustrates the initial stage in our outsourcing relationships - essentially implementing an improved version of the existing client process. The second "step" in the logo shows the transformation of the process and the forward and upward momentum of our client's business results. |