Tag:blog

Top Reason Consumers Abandon Online Purchases

More retailers are trying to  lure back cart abandoners via email, and it benefits them to know what’s …

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E-commerce Email Relevance

10% more revenue from 3 personalization tactics Every email marketer wants to increase relevance, whether through timing, …

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PayPal offers back to school savings

Retailers are ramping up for the back to school rush and according to a recent poll, the average …

PODi 2013 Best Practices in Digital Printing Award Winners Announced

Best Practices Winner: Workflow Automation Category Manulife Financial Affinity Markets and Distributech Inc. – “Manulife Financial Moves to …

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Attribution and the ‘Mail Moment’ in the Multichannel Mix

At its Sept. 13 meeting, the Direct Marketing Club of New York(DMCNY) hosted an engaging panel discussion regarding …

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Social Media Best Practices For Financial-Services Success

This article provides some great strategies and case study examples of the social media channel is being …

Developing Channel Consistency in the Digital Age

While the proliferation of digital channels brings increased opportunity to connect with customers on a personal level, …

Questioning the value of Direct Mail? Well here is a must-read!

FAO: Direct Mail Doubters.. I have spent the last few weeks having conversations with existing and prospective …

How Porsche drove it home

This is one of the most innovative examples of 1:1 direct marketing. Personalization and relevance is such …

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